Content is our most consistent brand interaction, be there, and set the stage for a lifelong relationship.
Perspective
Targeted media is everywhere; yet, customer attention is scarce. Marketers must strive to create impressions that go beyond moments, building narratives that resonate in both fleeting seconds or months of brand experience. By earning customer loyalty through an authentic voice, we can transform customers into brand ambassadors. This value creates a bridge from grabbing attention to establishing lasting value in people’s lives.
is the worldwide projected revenue for content marketing by 2026 in USD - Source
107 billion
83%
of marketers say content marketing is the most effective method for demand generation - Source
“Content marketing is more than a buzzword… it’s the biggest gap between what buyers want and what brands produce.”
— Michael Brenner, VP Content @ Workday
Case Study: Purple Frost
Western USC
Company
Role
Social Media Promotions
& Marketing Coordinator
What it is.
An annual flagship event designed to welcome students into a new year and semester.
What we did.
Throughout the week, we hosted 10 events including rockaoke, goat and puppy yoga, ice skating, craft nights, trivia, and an après-ski social, attracting nearly 20,000 views across all Bounce pages. The Swae Lee concert alone created nearly 10,000 views on our ticket page, producing 1,602 attendees, generating $100,000 in sales.
Campaign impact.
3 million
impressions across TikTok and Instagram in 45 days
6.5%
engagement rate across TikTok and Instagram in 45 days
2 million
video views across TikTok and Instagram in 45 days
User generated content was posted by several fans. The TikTok “Swae Lee’s biggest fan” generated over 6k likes, and received free tickets for her birthday.
My responsibilities
• Retrospective comparative analysis.
• Strategy lead for social content across seven major platforms.
• Strategize and execute pre-event buzz.
• Produce a meet-and-greet with grammy nominee Swae Lee.
• Live event coverage and all social posting
• Manage the USC student ambassador team
• Curate all events on the Bounce platform
• Monitor key metrics and post-campaign analytics
