About
I’m a recent graduate from The University of Western Ontario’s renowned, Media, Information, and Technoculture program. I have a passion for building community and culture. My work is fuelled by story, experience and connecting people with purpose led brands. I specialize in building innovative marketing strategies, multimedia content, and campaign execution. I also enjoy collecting vinyl, snowboarding, predicting movie endings, and travel.
I strategize, create, and sweat the details needed to win hearts.
Experience
2024/25
Western University Student Council (USC)
Social Media Marketing & Promotions Coordinator
Led the strategic development and daily execution of content across USC’s social platforms, managing marketing efforts for seven high-profile accounts, coordinating large-scale events with 1500+ attendees. Additionally, I led the rebranding of the USC’s retail store and managed a 10-person ambassador team to elevate brand visibility and drive deeper campus engagement.
2023/24
Apparatus Inc
Project Manager
Managed brand strategy and identity design phases for a $200M enterprise client, collaborating directly with executive teams to track timelines and project deliverables. This also involved conducting stakeholder interviews and creating detailed research reports that shaped brand decisions and cross-functional marketing strategies.
2023/24
XL Lifestyle
Manager of Special Events
Oversaw the planning and execution of large-scale events with over 800+ attendees, ensuring smooth operations and onsite coordination. To further boost event success, I implemented targeted promotional strategies and led the training of event leads to maximize participant engagement.
2021-2024
OneLove Charity
VP of Outreach
Directed outreach campaigns that educated students on healthy relationships, using strategic partnerships and events to amplify OneLove’s mission. These efforts were rooted in community-driven initiatives that increased visibility and long-term impact across campus.
VP of Programming
Organized a series of impactful events including campus rallies and seasonal programming to promote relationship education. Through these initiatives, I successfully drove consistent student participation and deepened awareness of OneLove’s values.
Director of First Year Programming
Led programming for first-year students, creating meaningful engagement through educational initiatives in residence communities. This included overseeing recruitment and onboarding processes to build a strong foundation for future campus involvement.
2021-2024
Kappa Alpha Theta Society
VP of Operations
Managed organizational operations for 120+ members, with a focus on event planning, risk prevention, and member development. In this role, I also supervised multiple directors and chaired committees to ensure a safe and supportive chapter environment.
Director of Events
Planned and executed 12 major events, overseeing everything from budgeting to vendor coordination. This work was supported by my leadership of a 40-member committee, which helped bring large-scale ideas to life while maintaining exceptional event quality.
Online Media Curator
Curated engaging digital content to elevate the chapter’s online presence and connect with members. To enhance performance, I also analyzed audience interactions and proposed creative strategies to boost reach and relevance.